Course curriculum

  • 1

    CALENDAR - ONLINE LIVE SESSIONS (Recording available)

    • Calendar

    • MODULO1: Defining your persona and your target market (Live - recording available) November, 17 (Monday, 7pm - 9pm - Berlin)

    • MODULO2: B2C - Instagram & Meta and Influencer Marketing - November, 19 (Wednesday, 7pm - 9pm - Berlin)

    • MODULO3: B2C Online store, User Experience, SEO and Data Tracking - November, 21 (Friday, 7pm - 9pm - Berlin)

    • MODULO4: B2B Sales - working with retailers

  • 2

    Defining your persona and your target market

    • Defining your persona

    • Competitive Analysis

    • Consumer Behavior Analysis Tools

  • 3

    B2C sales strategies and tools

    • Instagram sales

    • Working with influencers

    • Working with affiliated marketing

    • Your website: user experience and conversion

    • Targeting your content

    • Off-line sales: European pop-stores, markets and fairs where you can sell sustainable fashion

    • Your website: SEO optimization

    • Tracking your revenue

  • 4

    B2B sales strategies and tools

    • Leads generation

    • Working with retailers