Course curriculum

  • 1

    Weekly meetups for follow-ups

    • Calendar
  • 2

    Defining your persona and your target market

    • Defining your persona

    • Competitive Analysis

    • Consumer Behavior Analysis Tools
  • 3

    B2C sales strategies and tools

    • Instagram sales

    • Working with influencers

    • Working with affiliated marketing

    • Your website: user experience and conversion

    • Targeting your content

    • Off-line sales: European pop-stores, markets and fairs where you can sell sustainable fashion

    • Your website: SEO optimization

    • Tracking your revenue
  • 4

    B2B sales strategies and tools

    • Leads generation

    • Working with retailers
  • 5

    Guest speakers

    • Ms Carolina Souza: case studies and comparison between approaches from different markets (European, American, Brazilian, and rest of Latin America